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How to choose the right snack packaging bag

     In today’s era of a dazzling array of commodities, the styles of snack packaging bags are varied. The design of snack packaging bags is not only a design art, it is also a means of sales. The packaging of commodities is the beginning of consumers’ contact with commodities, and most consumers know and understand commodities through packaging. Today, when the products are extremely rich, consumers pay attention to each product for a very short time, and they must grasp the moment when the consumer’s eyes are swept away from the commodity, so as to effectively attract the attention of consumers. Snack packaging bags often use visual elements such as shapes, colors, graphics, text, and materials to highlight the cultural connotation and information of products and brands. Duxia Packaging, a professional flexible packaging manufacturer, believes that by mastering the following elements, you can make exquisite packaging bags to attract consumers’ desire to buy.

1. Pay attention to the design of snack packaging bags
2. Choose the right snack packaging material
3. Choose the right snack packaging bag type

    Now duxia package will introduce the above 3 elements one by one.

1. Pay attention to the design of snack packaging bags.

A. When designing snack packaging bags, you need to pay attention to the color of the pattern.

    When people observe an object, the first thing that catches the eye is the surface color of the object. From the perspective of vision, color is far more attractive than black. Bright colors can arouse high excitement of the visual organs and attract people’s attention, thereby enhancing the recognition of snack packaging bags.

① Bright colors.

    Bright color means that the color has vivid and strong visual impact. Such colors are often contrasting colors. Although they produce obvious differences, they do not lose coordination, have clear and definite emotional colors, and can quickly and accurately convey information to consumers without thinking. For example: red, red-orange, orange, yellow-orange, red-violet and other colors give people a feeling of warmth and vitality; while blue, blue-violet, and blue-green produce a feeling of cold.

    The color contrast is achieved mainly through the brightness, coldness and warmth of the color, the size of the area; the distance and density; the dynamic and static of the form. You should try more different styles of color matching to create a bright color in the end.

②Clear brand color.

    Brand color occupies a major position in snack packaging. The visual image of the brand is clear and clear. Consumers often have a sense of identity with familiar things, and they are willing to buy familiar products. Take the color of the snack brand as the leading factor, and use the color that highlights the individuality of the product as the auxiliary, so that consumers can recognize the brand at a glance. In addition, the repeated bombardment of consumers with this brand color can further deepen consumers’ awareness of the brand.


③The color of snack packaging bags can not only bring human visual experience, but also cause psychological reactions of taste and smell. This is the synesthesia of color.

    For example: bright yellow, yellow-orange will give consumers a sweet taste; lemon yellow, yellow-green, and turquoise will give consumers a sour taste; big red will have a spicy taste, etc. The best colors that give people a sense of fragrance and smell are bright yellow-green, medium-bright yellow and light yellow.

B. When designing snack packaging bags, you need to pay attention to the pattern of the packaging bags

    After making the product attractive to consumers through the color of the snack packaging bag in the front, the next step is to further guide consumers’ interest, which is the graphic design on the snack packaging bag. Graphics is another visual language that does not require any language annotations after color. It can directly convey information to consumers.

①The image of the product conveyed by the graphic is bright.

    People are accustomed to perceiving and memorizing things with specific images. Specific images bring strong visual impact and leave deep memory traces for consumers. Photography is the most direct and effective way to convey information about snack products. For example, photographic images of snacks can make food look more attractive and can arouse people’s urge to buy.

②The graphics are tasteful and enhance the value of snack products.

    After meeting material needs, people begin to pursue spiritual needs. At this time, paintings, calligraphy and other artistic graphics are needed to bring people the beauty of art, cultivate sentiment, and show the taste of art of the audience.

③The graphics are novel and show the individuality of snack products.

    The  peculiar graphics always induce consumers to explore its special features and deepen the impression in the process of exploration. For example, illustrations can show real or unknowable surreal illusions, and by exaggerating the characteristics of certain things or some exaggerated expressions, they can bring interest and humor to consumers.

2. Choose the right snack packaging material

    Below I will briefly introduce the commonly used snack packaging materials for everyone.The materials used in common snack packaging bags are divided into six categories:

A. Material: BOPP/LLDPE two-layer composite snack packaging bag

Characteristics: moisture-proof, cold-resistant, low-temperature heat-sealing strength
Uses: instant noodles, snacks, frozen desserts, powdered packaging, etc.

B. Material: BOPP/CPP two-layer composite snack packaging bag

Characteristics: moisture-proof, oil-resistant, high transparency, good stiffness
Usage: instant noodles, biscuits, candies, all kinds of light foods.

C. Material: BOPP/VMCPP composite snack packaging bag

Characteristics: moisture-proof, oil-resistant, oxygen barrier, shading, good stiffness
Use: all kinds of dry food, fried food, potato chips.

D. Material: BOPP/VMPET/LLDPE three-layer composite snack packaging bag

Features: moisture-proof, oxygen-proof, shading
Uses: all kinds of food, rice snacks, snacks, tea, etc.

E. Material: PET/CPP two-layer composite snack packaging bag

Features: moisture-proof, oxygen-proof, fragrance-preserving, high temperature resistance.
Uses: cooking, alcoholic foods, scented foods.

F. Material: PET/PET/CPP three-layer composite snack packaging bag

Features: moisture-proof, high temperature resistance, easy sealing.
Uses: powder packaging, liquid and other snacks.

3. Choose the right snack packaging bag type

    In the current market, a variety of snack packaging bags emerge in an endless stream, full of tricks, beautiful and imaginative, so what are the common types of snack bags? Next, Duxia Packaging, a professional flexible packaging manufacturer, will share with you.

A. Three side sealing snack bag 

     What is three side sealing bag, that is, three-side sealing, leaving only one opening for users to install the product. Three-side sealing bags are the most common way of making bags. The air tightness of the three-side seal bag is the best, and the vacuum bag usually must be made in this way.

B. Stand-up pouch snack bag

     This kind of self-supporting packaging bag is also a common bag type in snack packaging. It is a self-supporting bag type, which can stand independently on the container and exhibits good results. It usually has a zipper for easy carrying.

C. Back-seal snack bag

     Back-seal bags are also called middle-seal bags. Simply put, they are packaging bags with edge-sealing on the back of the bag body. Back-seal bags have a wide range of applications and can be used for  candy, bagged instant noodles, and bagged dairy products.
    Most of these packaging bags are made from the roll film by a packaging machine, and the two processes of packaging and bag making are completed at the same time. There are also a small number of bags that are pre-made by a middle-sealing bag-making machine, and then packed manually or by machine.

D. Eight-side-sealed snack bag

     The eight-side-sealed snack bag is developed on the basis of the self-supporting bag(stand up pouch). The bottom is square and can stand upright, and the display effect of the container is particularly beautiful. This type of bag has a three-dimensional effect, can stand on the shelf, and is convenient for selling the rack and for consumers to eat.There are three planes on the side and bottom for the necessary information for color printing food packaging bags. There are more places for advertising and beautification on the front and sides, which is conducive to promoting the brand and attracting consumers’ attention.

E. Nozzle self-supporting snack bag

    The nozzle bag is composed of a nozzle and a stand-up pouch. The stand-up pouch is made of composite materials, and the nozzle is a bottle mouth made of plastic. It is the first choice for packaging liquids, powders and other products, and can pack snacks like juice, beverages, milk, soy milk, and other snacks. This bag-type food packaging bag facilitates the transportation and storage of food.

    Above we have briefly introduced the three aspects of snack packaging bags. If you need to customize professional snack packaging bags, snack packaging roll film, please contact us, as a professional snack packaging bag manufacturer, Duxia package will provide Customers  professional services, affordable prices and high-quality packaging products. Welcome your inquiry!

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